Advertise with Us

Ontario Northland connects communities across an expansive network, from Toronto to Moosonee and Ottawa to Winnipeg. Key passenger services include motor coach travel, the iconic Polar Bear Express train, and the upcoming return of the Northlander passenger train.

Put your brand in front of a diverse, engaged, and captive audience through high-impact advertising opportunities across our network. With more than 150 stops and multiple touchpoints along the journey, your message reaches far and resonates often.

Expand your visibility, tell your story, and connect with audiences across the province.

Our Audience

Many travelers across Northern Ontario rely on Ontario Northland for essential, everyday travel. Passengers from smaller and remote communities, including First Nation communities, depend on our services to reach healthcare, education, employment, and key services in larger centers. Over 358,000 passengers use our services yearly.

This consistent, purpose-driven travel creates a highly attentive audience that engages with messaging throughout their journey.

 

Who we reach?

  • Adults and families
  • Students & young professionals
  • Seniors
  • Indigenous communities
  • New Canadians 
  • Business travelers
  • Mining employees

Where they're going?

  • Medical appointments
  • Work, business meetings and conferences
  • Schools and educational institutions
  • Tourism and recreation destinations
  • Shopping and entertainment
  • Sporting events
  • Government & community services
  • Visiting family and friends

More information about our audience and reach is found in our media kit.

Advertisement Opportunities

Ontario Northland offers a range of advertising opportunities designed to maximize your brand’s visibility across our transportation network. From onboard placements to station environments and high-traffic touchpoints, our options allow you to reach travelers at multiple stages of their journey. Flexible formats and widespread coverage ensure your message is seen consistently and effectively. 

 

Northlander Magazine

Northlander Magazine is a premium onboard publication that will be distributed on the Northlander train, with additional reach through a digital edition available online and via our ON-board entertainment system. This multi-channel approach will give your brand extended visibility during the journey and beyond.

A range of advertising formats are available, including full-page ads, double-page spreads, and advertorial opportunities, allowing you to choose the option that best fits your advertising goals.

The magazine will be published seasonally, with each issue expected to remain in circulation for approximately three months or until all copies are distributed.

 

 

 

Northlander Shelters

Northlander shelter advertising features large-format, back-lit posters measuring 24” x 26”, prominently displayed inside our passenger shelters. These high-visibility placements capture attention while travelers wait, making them ideal for consistent brand exposure.

Currently available in: Temagami, Temiskaming Shores, Kirkland Lake, Matheson.

Coming soon to: South River, Bracebridge, Huntsville, Gravenhurst, Washago.

 

On-Board Entertainment

Reach travelers while they relax and unwind onboard our buses and trains, and in select station environments. Passengers engage with movies, TV shows, documentaries, reading, and games through our on-board entertainment system, creating a focused and distraction-free setting for your message.

Each month, passengers spend more than 1,000 hours engaging with our content, offering meaningful exposure for advertisers.

  • Clickable ads linking to your website 
  • Available across mobile and tablet devices 
  • Accepted formats: PNG, JPG, or GIF 
  • One version required per resolution (two total): 
    • Mobile: 300 × 250
    • Tablet: 728 × 90
  • Maximum file size: 150 KB
  • Video ads that play before selected content 
  • MP4 format 
  • Standard 16:9 widescreen layout 
  • Resolution: 1024 × 576

 

 

 

Ticket Ads

When a passenger purchases a trip, they receive a PDF ticket with their journey details delivered directly to their email. Ticket advertising places your message on every PDF ticket issued, providing consistent exposure at a key moment in the travel experience.

This placement reaches more than 358,000 passengers annually, making it a high-volume and highly visible advertising option.

  • 4-week minimum placement 
  • Accepted formats: JPG or PNG 
  • Maximum file size: 30 KB

 

In Station Ads

Promote your brand in high-traffic station environments with a range of impactful, physical advertising options. Available formats include window decals, stairwell wraps, concrete pillar wraps, floor decals, table decals, and elevator wraps.

Availability varies by location, and options are quoted per project based on scope and placement. 

12-week minimum placement is required.

 

 

Digital Ads

In-station digital screens place your message on displays within select Ontario Northland stations. Advertising packages are based on frequency, allowing you to choose how often your ad appears throughout the day. Choose the frequency that best fits your brand, whether you’re looking for steady visibility or high-impact repetition during operating hours.

4-week minimum placement is required.

Currently available in: Cochrane, Moosonee, North Bay, Sudbury, Englehart, Sault Ste. Marie, Kenora, Yorkdale, Thunder Bay

Coming soon to: Timmins (South Porcupine)

 

Accepted Creative Types 

  • Static image ads: JPG or PNG
  • Video ads: MP4

Required Resolution & Format

  • 1920 × 1080 pixels (Full HD)
  • 16:9 aspect ratio

Full technical specifications are available in our media kit.

 

Essential Presence
  • Your ad plays up to 4 times per hour.
  • Ideal for: Always-on awareness, sustained visibility, or broad coverage across multiple stations at an efficient frequency.

 

Enhance Presence
  • Your ad plays up to 7 times per hour.
  • Ideal for: Campaigns that require stronger repetition, increased recall, or added emphasis across selected locations.

 

Elite Presence
  • Your ad plays up to 15 times per hour.
  • Ideal for: High-impact campaigns, time sensitive messaging, or brands seeking maximum frequency wherever their ad appears.

 

Bus Wraps

Bus wrap advertising offers bold, mobile visibility across Ontario Northland’s motor coach fleet, reaching passengers and communities throughout Ontario and beyond. With more than 301,000 bus passengers annually and up to 44 buses available for full wraps and bus back ads, this format delivers exposure wherever our buses travel.

Bus wrap opportunities are quoted per project, with a 12-week minimum placement required. Availability is subject to bus scheduling and inventory.

 

 

Next Steps

If you have questions, would like to explore advertising options, or need help choosing the right placements for your campaign, our team is here to help.

Contact us at advertising@ontarionorthland.ca for inquiries, availability, or custom packages. You can also download our media kit below for full details, specifications, and pricing information.

Download Media Kit